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January 03, 2004 | View Comments (53) | simpl(e)y done

When discussing what we do with potential clients, many of them inquire if we will program their site as well as design it. When we tell them "no", they kind of give us this look of utter disbelief that one gives when trying to donate a $1,000 to the Jerry Lewis fund and is flatly denied. That is until we explain our reasoning for why we only do design. medstore-online.com

Some of us have programmed before and pretty extensively I might add. However, what we really like to do is design. What we study on an almost daily basis is design. If we were required to program we would not enjoy it all. Why we would wish to do something that we do not enjoy? More importantly, why do something we are not proficient at?

Once we get the idea across that it is usually more cost-efficient for the client to allow us to hire a contractor for the programming they begin to understand. Houses used to be built by single teams who were required to have knowledge of all the different aspects of building a house. Then someone figured out it could be done in 27 steps and hired 27 different teams to build houses. The average construction company built around 5 houses a year. This guy oversaw 180 houses a week.

We have seen the job postings on sites such as Monster.com and marveled at the companies that are able to pull people with all of those skills they require. I mean who knew that anyone could actually be proficient in CSS, XHTML, Java, C#, VBScript, JavaScript, Perl, and Russian. Amazing.

Basically it comes down to we know what we are good at (or at least kind of good at) and realize this is where our future lies. We could probably milk more money out of our clients by handling the programming duties on our own, but we enjoy having good karma and also having a good time.

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I know you guys are just getting off the ground, but have you thought about expanding your offerings in the future - possibly with a more diverse staff that you've hand-picked? I'm an experienced software developer (traditional applications and web development) with a very strong passion for clean design. Most of my fellow techies could care less about aesthetics, typography, and color theory, but my interests have bled outside the lines a bit. Anyway, I'm keeping an eye out for design and development houses this year in hopes of finding a good match.

Looking forward to seeing your work.

Posted by: Jason Long at January 4, 2004 10:07 PM

Well Jason, if we ever become lust-filled crazy takeover the world types we might just start a spinoff company that specialized in the programming aspect. Hmmm, that is a great idea now that I mention it...we will have to see I guess.

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