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DoNotAskTog

February 13, 2004 | View Comments (23) | simpl(e)y thinking

First we have a hard time understanding how a person involved in one of the most famous usability groups around the world is writing an article telling people why they wouldn't want to shop online. Shouldn't he be fixing these sort of things so that there are not any problems at all? We usually do not like to write stuff publicly arguing the views of other professionals, but really this article got us so upset that something had to be said about it. rxnorth.com

First we agree that all the problems that he has listed are major ones. In fact, it seems Tog and his partner Jakob have developed this ability to point out the obvious to everyone and claim that they have come up with revolutionary ideas. It should be well known that websites that fall into these categories should fail...hopefully quickly. The problem we have is that when is he going to offer examples of something good in the article? Never is the answer to that one.

It's always nice to hear people point out what is wrong with the web, but sometimes they seem to forget that nothing is wrong with the web. What is wrong is the way we develop some websites on the web. Okay if a page is too cluttered and takes too long to download, then please show me an example of a site that does it right. If we are trying to make the web better by being a "usability" guru then by all means lead by example. Show us and tell us. That way we can learn more readily.

A wonderful discussion on Kottke about innovation and websites. We don't see any innovation that is going to happen from the blog scene. Not because the people are not creative enough to do it, but there is really only so many ways you can present blog information and still have it become usable. Scrivs changed the frontpage of how a blog can look, but each individual entry still has the same blog look as every other site. We think the major innovations are going to come from the commerce sites. Financially these people have the most to gain.

We started the 26 in 52 project because we wanted to show how we think by example instead of just letting you believe everything on the company website. Projects like this also allow us the freedom to think outside of the boundaries that some of our clients place us in. If you are going to build a commerce site make sure to listen to what Tog says because he makes excellent points. However, if you are looking for examples you will have to look elsewhere or pay his company to help you out and by all means do not fear being different.

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